Compared with the changes and impacts brought by the Internet to the industries such as taxis and shopping, Internet + medical care is still in its infancy, and it is for this reason that both traditional medical information companies and Internet giants such as BAT are actively trying and arranging. Internet medical applications.
If everyone is half a doctor, is it difficult to see a doctor?
At present, Internet medical products on the market are more concentrated in applications such as online registration, consultation and mobile payment. Under the traditional circumstances, most of the patients are scattered in the hospital registration hall, doctor's clinic, inspection \ inspection room, pharmacy, payment window and other places to queue payment, reservation. "If you can make an appointment online or mobile payment, you can reduce the queue and waiting time of patients in the hospital registration hall, pharmacy, inspection and other payment windows. This will cause a large number of patients to wait in the doctor's office. "Chen Qingjun, an emergency doctor at Beijing Peace Hospital, is worried that the registration and payment will not be queued, and the patients will drift back from the scattered places to the doctor's office.
According to data released by the Chinese Medical Doctor Association, 90% of doctor-patient disputes are related to improper communication, often caused by doctors' inability to explain the patient's condition and improperly. The patients are concentrated in the doctor's clinic. When the doctor's energy is limited, the communication between the doctor and the patient will definitely change from five minutes to three minutes, or even shorter, which will increase the contradiction between doctors and patients. .
"In the process of medical services, it is not terrible to spend more money or to see a doctor. The most feared by patients is unfair treatment." Chen Qingjun said that for doctors, the condition is detailed in three minutes and five minutes. It is completely impossible to tell the patient and to understand the patient. Chen Qingjun said that the medical model of Internet + single disease is based on a certain disease, the authoritative experts in the field standardize knowledge, use the Internet to achieve knowledge popularization and function utilization, online consultation, function sharing and other functions. Training ordinary doctors to improve the medical knowledge of people's medical treatment and facilitate the communication between doctors and patients.
"I never know what the next patient is. What kind of illness is getting, how serious is the condition." As an emergency surgeon, Chen Qingjun said that the work of emergency doctors is very difficult. Despite this, he spent all his spare time on the background management and maintenance of the WeChat platform to provide health information and knowledge to the public.
Chen Qingjun believes that such a platform based on medical services will eventually popularize patient knowledge and achieve joint decision-making between doctors and patients. When a patient learns to familiarize himself with some diseases through the platform, he will become a half doctor. As a result, the contradiction between doctors and patients will not be tense.
Users are accustomed to gradually cross the WeChat public account from Baidu
Under the traditional circumstances, when patients encounter physical discomfort, they will always search through Baidu for the first time, and seek medical treatment through the results of online inquiry. However, because Baidu is too commercialized, the information searched often has unreal conditions.
According to Tencent's 2015 WeChat user data report, as of the end of the first quarter of this year, WeChat has reached 549 million monthly active users, covering more than 200 countries and more than 20 languages. WeChat is more than just a mobile phone application with innovative features. It has become the representative of China's electronic revolution, covering more than 90% of smartphones, and is called an indispensable daily use tool in people's lives. As users' habits continue to change, users from Baidu search will gradually shift to search through the WeChat public number. Chen Qingjun said, "The real-time update of the data in the background of the rabies WeChat public account can improve the basic knowledge of patients on the one hand, and also provide convenient tools for doctors who do not want to go out to attend the conference to learn the latest technology. They can completely adopt such a platform. Keep up to date with the latest knowledge on a particular disease. At the same time, with the mature application of a single disease WeChat platform, the number of WeChat users will increase in the future."
If you have money, do you think about the feelings of others?
Internet companies are more powerful in terms of technology and capital. It is easier and easier to do things on this basis. Relying on your own strength, it is a game played by Internet companies through a large number of burning lines to occupy the market. Chen Qingjun believes that in the era of Internet+, it is not enough for people with Internet backgrounds to try to integrate with the traditional medical industry . The products they made did not deal with problems from the perspective of doctors, whether they were in the early stage of research or development.
Despite this, there are still many doctors on the mobile medical platforms such as various consultations and online consultations on the market. Doctors often don't realize that they are a piece of chess for Internet medical companies. They think it is good to use extra time to increase some extra income. “It’s really meaningful to see more patients online and answer a few questions from the patient to increase some extra income.†Chen Qingjun said, “Because many doctors want to overcharge those few dollars, doctors and patients How much more should the contradiction increase? How many hidden dangers should be buried for the next development of the industry? I don’t know, the consequences are unimaginable, and how much impact and annihilation will it bring to more mobile medical and Internet products in the future?"
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