Coca-Cola was acquired without approval

"Beverage jun" was very busy lately. The news that the industry was clamoring for the acquisition of Coca-Cola was very rampant. Coca-Cola related people told this reporter yesterday that it was "a rumorless rumors," and the news for the global layoffs responded that they were "inaccurate." Some of the areas were structurally adjusted and some departments recruited; and in addition, Huiyuan continued to lose money, or because the market did not like to drink fruit juice, “Rice Tea Jun” Wang Lao Ji continued to increase the production capacity. In the view of industry observers, unlike the foreign markets, the characteristics of local consumption have always revealed "secret smile."

Coca-Cola responded "do not fly"

The news that “the biggest acquisition in history may have been born: Brazil’s richest man calling for the acquisition of Coca-Cola” suddenly turned mad. According to sources, Lehman, founder of Brazilian private equity fund 3G Capital, once again threatened to acquire Coca-Cola. Yesterday’s reporter from the Japanese newspaper confirmed that this was a “rumorless rumor” from Coca-Cola officials, but the company did not provide further explanations on this news.

Coca-Cola’s second-quarter report data for fiscal year 2015 showed a decrease in net profit for revenue decline. Its global revenue was US$12.16 billion (approximately 75.494 billion yuan), a decrease of 3% compared to the same period of last year, but its net profit increased by 19% year-on-year to US$3.11 billion (approximately RMB 19.308 billion). While Coca-Cola's global beverage sales increased by 2% in the second quarter, sales of carbonated beverages only increased by 1%, relying mainly on the growth of tea beverages, dairy products and water. "Actually, carbonated beverages have been declining as early as possible, so in recent years, Coca-Cola has been trying to diversify its products, including entering the dairy market." An industry observer said that Coca-Cola's marketing in the Chinese market is quite effective, nicknamed bottles, The lyrics bottle envelops some young consumer groups.

"Harvest King" Huiyuan's life is not easy. The financial report shows that in the first half of 2015, Huiyuan's revenue was 2.581 billion yuan, an increase of 31.3% over the same period of last year. However, compared with the profit of 20.49 million yuan in the same period of last year, Huiyuan lost a total of 97.65 million yuan in the first half of this year. However, in this case, Chairman Zhu Xinli still believes that the company will achieve profitability in the second half of the year.

“Huiyuan’s losses are due to a combination of internal and external factors.” An industry watcher said that Huiyuan’s personnel turmoil in recent years has caused “internal injuries”. The relevant persons learned that the industry has long focused on the drawbacks of Huiyuan’s family management, and its repeated “de-familiarization” and “going to the manager” have caused controversy.

Huiyuan continues to lose money

“On the other hand, similar to carbonated beverage products, the big consumer environment can not be underestimated. Although the fruit juice drinks look delicious and healthy, it seems that should occupy the upper hand in the new era wave, rising steadily, but in recent years, the domestic juice beverage market The growth rate has continued to decline.” The observers told this reporter that just as consumption upgrades and expansions of dairy products have not been swept over the land of China, as imagined, the consumption habits of fruit juice drinks are still slowly growing. Don't need a glass of juice. "While Huiyuan still occupies the top of the list, vitamin drinks, light beverages, and packaged drinking water are all growing at a rapid rate, and the juice drinks are no small market," he said.

At the same time, "Rice Herbal Tea" is a thick smile. It is reported that herbal tea has a good sales record in pharmacies and supermarkets, and the concept of traditional light season is constantly being weakened. A few days ago, Wang Laoji continued to increase the layout, and 1.5 billion yuan of production capacity was settled in Jiangsu.