Pepsi changed vials consumers were liked, Pepsi gave reason to be thunderous

Before the arrival of the summer beverage season, the three beverage giants Coca-Cola, Pepsi Cola and Master Kong invariably changed bottle types for mainstream beverages, resulting in “slimming down” of packaging and beverage content. Regarding the question of “slimming” as a disguised price hike, Coca-Cola responded that it was the company’s global unity of action; Pepsi said that it was replaced because the market test showed that consumers preferred the 500-ml package. Many netizens expressed that the reason given by Pepsi was "very shocking."

Under the background of rising raw material costs, the "slimming tide" once again swept the entire food and beverage industry. Mr. Zhang, the head of a small supermarket, told reporters that after the new packaging, Pepsi Cola and Coca-Cola have shrunk in size, reducing their weight from 600 ml to 500 ml, which is more than 16%. In addition, 355 ml cans have been reduced to 330 ml. Master Kong's daily C and handed down the new drink of the two series of drinks also reduced the capacity due to the change of bottle type, all reduced from 500ml to 450ml.

The face of packaging "slimming" is a question of disguised price increases, and major beverage companies give different explanations. Coca-Cola said that the replacement of product packaging is a global initiative, and the cost factor is only one of them. Pepsi said that after 18 months of market testing across the country, consumers were found to prefer the 500-ml package and decided to re-list it.

The reason given by PepsiCo caused extensive discussion on the Internet. Many consumers stated that Pepsi gave such an explanation as ridiculing consumers' IQ. “Consumers like 500ml packaging does not mean that they like to reduce the price without deducting 500ml. The concept of confusion has been fooled." "According to Pepsi's logic, consumers like Coke for free, how can Pepsi not send Coke ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh" Price" shield.

"The gross profit of carbonated beverage giants, which is as high as 30%, is still the highest among the six beverage categories." Senior marketing consultant and senior consultant of the Nest brand consultancy agency, Mu Feng, said that under the pressure of rising costs, the high-profit inertia mentality Let carbonated beverage companies have the drive and confidence to increase prices. Compared with the price increase, "slimming" is easier for consumers to accept, "after all, consumers are very sensitive to the price of FMCG." According to Zhu Danpeng, a marketing expert and researcher of China Foods [5.79 0.87%] Business Research Institute, more food and beverage companies will join the “downsizing” environment in the context of rising costs and price increases. In the queue.