Business Club March 30 News March 25, CCTV Advertising Management Center, China Non-prescription Drug Association, China Health Care Association, Hezhong Communication and other institutions held in Beijing in 2011 China's health tonic industry development summit forum. Experts pointed out that there is great potential for the development of health tonic industry, and Chinese medicine has great potential.
Wang Wei, Secretary-General of the China Nonprescription Drugs Association, proposed that the health tonic industry is a large health industry chain composed of health supplement products such as medicines, health products, and health foods. Of the 4,900 OTC products in China, proprietary Chinese medicines account for 80%. Health foods include traditional Chinese medicine diets, medicines and foods and homologous foods.
“The intervention of Chinese medicine has become a fashion,†said Liu Xianbin, executive deputy general manager of the Medical Economics Daily. Intervention of Chinese medicine has become an important means to improve the state of sub-health.
Representatives from companies such as Tong Ren Tang and Dong E Ejiao believe that the health tonic industry is inseparable from the support of traditional Chinese health culture. At present, replenishing products are mainly based on traditional Chinese medicine. Communication experts suggested that consumers should build their own brand of health replenishment products that consumers trust and love, and form a new market structure with large-scale health supplement industry with Chinese characteristics.
Wang Wei, Secretary-General of the China Nonprescription Drugs Association, proposed that the health tonic industry is a large health industry chain composed of health supplement products such as medicines, health products, and health foods. Of the 4,900 OTC products in China, proprietary Chinese medicines account for 80%. Health foods include traditional Chinese medicine diets, medicines and foods and homologous foods.
“The intervention of Chinese medicine has become a fashion,†said Liu Xianbin, executive deputy general manager of the Medical Economics Daily. Intervention of Chinese medicine has become an important means to improve the state of sub-health.
Representatives from companies such as Tong Ren Tang and Dong E Ejiao believe that the health tonic industry is inseparable from the support of traditional Chinese health culture. At present, replenishing products are mainly based on traditional Chinese medicine. Communication experts suggested that consumers should build their own brand of health replenishment products that consumers trust and love, and form a new market structure with large-scale health supplement industry with Chinese characteristics.
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