Plasticizer storm, wine took the opportunity

The storm of plasticizers swept the liquor market, and the gift market at the end of the year in the island city was inevitably affected. In November, the alcoholic liquor was oversprayed by plasticizers. Subsequently, Maotai was also caught in the “plasticizer door”. Affected by this, the sales volume of the Baicheng liquor market has dropped significantly. Seeing the New Year's Day and the Spring Festival, the reporter learned from the Daocheng Market and the merchants that most of the merchants are prepared for the decline in liquor sales. Some red wine and sea cucumber businesses are more optimistic about this space. They want to “replace” high-end liquor into gifts. Purchasing List.

Businesses prepare "substitute" goods

There are less than 20 days into the Spring Festival gift sales season, from a number of shopping malls, supermarkets learned that some large customer sales staff began to adjust the structure of goods for the high-end liquor to find "substitute."

“Currently, at the 2013 Spring Festival gift market, white wine will surely decline, and red wine will grow again.” Li Yue, the manager of Yuexi Supermarket, said that in the past, liquor was the “big head” of new year gifts and the share of red wine was much smaller. Liquor market will decline this year. The supermarket has already mobilized high-, middle- and low-end wine products for consumers to choose.

“Most of the liquor selected in the New Year gift basket was Maotai. The Spring Festival in 2013 may have an impact, but I don’t think it would be too big.” Ms. Wang of the Sunshine Department Store Gift Center said that the New Year gift baskets generally put seventy-eight kinds of goods. Personalized customization varies from person to person. She believes that consumers may give up liquor because of the plasticizer storm. They prepared more tonics and red wine for consumers to choose.

Wine sea cucumber wants to take the opportunity

Some dealers are also ready to face changes in the market, with the intention of competing for more market share in the New Year gift. “Each year's New Year gift market is a battle. In the 2013 Spring Festival market, we have introduced a number of high-end wines, hoping to share some of the liquor market.” Qingdao Huizhong wine song manager said that in the past, middle and low-end wines were more, Now hope to take this into the high-end market.

There are also many businesses in the field of tonics seeing business opportunities. “For health considerations, the number of wild sea cucumbers selected for the New Year gift is increasing. The Spring Festival market in 2013 will see even greater sales growth.” Sun Yiming, the manager of Hai Sen Sun told reporters, they prepared a gift box from 200 yuan to one yuan. A variety of grades of wild sea cucumber products. Since this week, customers from all over the country have placed orders. From the current point of view, bookings have increased by 30% year-on-year. However, he also admitted that liquor has a fixed consumer group, although the market may be affected this season, but it will recover in the long run.

High-grade liquor sales decline

The impact of plasticizer incidents was not only individual brands, but spread to most of the liquor market.

Visiting a number of stores in the Taito business district and Zhongshan Road shopping district of the Island City found that they were relatively deserted. Few customers came to ask. On the contrary, there were more counters for other wines and tonics.

In addition, similar scenes have been seen in several Yantai and Taidong tobacco and alcohol companies. Some brand stores are deserted, and the staff inside is also very busy. The work enthusiasm is not as good as usual. At a liquor store in Liaoyuan Road, the reporter saw a variety of liquors on the counter, both high and low. The sales of liquor in recent months have indeed declined. However, he believes that the market will get better over time, as it is approaching the end of the year sales season.

The interviewed more than a dozen people often drinking white wine, they said that the recent drink of white wine is indeed less, especially some famous wine, drink more cautious. “The plasticizer was detected in the alcoholic liquor, and the situation of Maotai is not clear, but everyone has some concerns about the overall quality of the liquor.” said Mr. Liu, the citizen, he often drank white wine when he entered the winter, but after the disturbance of the plasticizer, he was concerned about the quality of the liquor. Some are worried that they recently changed to red wine and rice wine when meeting with friends.