Medical clinic: "net red" in the eyes of capitalists and entrepreneurs

It seems that they are all in the clinic, or they are discussing the clinic. The most inconspicuous details of the medical service system have now become the cusp. How did the clinic suddenly become the darling of people?

Internet + medical care has played a role in the blushing process of the clinic. In the early days of online business realization, the clinic was seen as the path of Internet medical realization of business realization. Later, when user acquisition became very difficult and expensive, clinics close to the grassroots were expected to be the gateway to traffic. Later, Li Tiantian, the founder of Lilac Garden, took this favor to a new level. He believes that grassroots medical institutions such as clinics and community health centers are the real scenes for mobile medicine to play a role.

It can be clearly felt that from commercial aids to important traffic portals, until now it is regarded as the basic scenario for carrying mobile medical care, in the Internet medical vents, clinics that have been regarded as “silk” in medical services, step by step Realizing the counterattack eventually became the "net red" in the eyes of capital and entrepreneurs.

In fact, the clinic has long been not only the focus of the Internet medical startups, but many doctors who left the system to practice freely chose to open a personal clinic. A large number of listed companies have tightened the layout of clinics, and foreign clinics are actively exploring the Chinese market. If this is the case, the clinic is not only the “window” of medical startups, but has become a key link affecting the entire medical landscape. After many years of slogan "strong grassroots", can it be realized after the clinic is popular?

The actual situation at the moment is still a bit embarrassing. According to the latest statistics of the National Health and Family Planning Commission, as of April 2016, the number of clinics nationwide was nearly 198,000. This data only recovered to the level of 8 years ago (end of 2007). And like Li Tiantian's judgment, it is now at this level, there are at least 100,000 gaps in Chinese clinics.

So, although the discussion surrounding the construction of the clinic is huge, the clinics that have actually been put into practice are either just starting out or the plans have not yet landed. Moreover, bottlenecks such as talents, patients, and insurance for the development of the clinic have always existed. In particular, clinics can only deal with common diseases, common diseases, and chronic diseases. Changes to the medical system are not fundamental. So, it’s really not optimistic now.

1. Policy synergy

In the field of high regulation such as medical care, breakthroughs in any aspect are indispensable for policy reform. It seems that the outbreak of the clinic benefits from the state's push for grading. But this actually simplifies the problem.

Social doctor

Since the initial launch, the new medical reform has been insisting on encouraging the society to run a doctor. Most of the early social doctors discussed how social forces organize hospitals, specialized hospitals, and general hospitals. However, social medical doctors have always faced problems such as “spring gates” and high risks, and they cannot develop. Moreover, most of the private hospitals that are set up to locate the mid- to high-end market are of the icing on the cake. Although it can improve the competition in the medical market to a certain extent, it has a very limited role in solving the allocation of medical resources and rational medical order.

In fact, at this time, the state's social medical policy began to encourage the organization of clinics. However, it is often limited to the past concept that clinics can only provide basic medical services, high prices, no customers, low pricing, no profit, no medical insurance, no live insurance, so the initial capital did not have too much enthusiasm for the clinic.

YT-H706

YT-H706

YT-H706

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