At the end of the year snack food promotion "gunpaste" thick

The three holidays of Christmas, New Year's Day and Spring Festival have come one after another in the following month. To grab the big cakes of these three festivals, the dazzling array of snack foods has become the “main force” of holiday promotions.

In the past few days, the reporter visited major supermarkets and learned that with the gradual progress of the “Three Festivals”, the festival atmosphere of the supermarkets has become more intense, especially in the snack food area, price reduction promotions, snack packages, and various product modeling shows, “the smell of gunpowder”. Full. At the entrance of the elevator on the second floor of a large supermarket near Wenxi Road, the reporter found that the merchants had already put all brands of snack foods together in a unified promotion area and posted a sign for price reduction promotion.

The reporter carefully observed that the price cuts of these snack foods ranged from a few cents to several bucks. Taking a puffed food with a weight of about 100 grams as an example, the price drop was mostly between 0.5 yuan and 1.1 yuan. “There were also promotional activities in previous years, but this year’s efforts were particularly large.” During the interview, a surnamed Xu snack staff member of a certain brand of snack food introduced the reporter. Like the brand's puffed food, they generally push one or two tastes. Now almost all The tastes are in promotions. And this year's decline is larger, both above 15%.

In addition to greater discounts, most brands of snack foods also unveiled the New Year's gift package. The reporter learned that in previous years, the spree was more common than ever. This year, like Liyou, Xu Fuji, and Ferrero, the brands have introduced spree. At the same time, the sculptural show of snack foods has become a major means for major businesses to catch consumers’ eyeballs. In the supermarket, the shape of the Christmas tree looks like everywhere.