With the United States promote the development of telemedicine parity bill, basic health care (primary care) but also to the change of time. Due to the rigorous assessment of the rate of re-diagnosis by the Affordable Act, many clinics have to use various tools to prevent and control the patient's condition. In remote areas and areas where medical resources are relatively weak, telemedicine models are beginning to be widely used.
In the face of policies and market promotion, the development of basic medical care has begun to adopt an emerging model. Recently, Iora Health, a basic medical service provider, has received a $28 million investment, indicating that the market is increasingly focusing on emerging models of basic healthcare. Iora Health provides medical services to employers and members of insurance companies. The core model is to provide users with more comprehensive health management services through telemedicine. Iora Health not only provides services to patients, but also provides health services for ordinary people.
In 2014, Iora Health partnered with insurance company Humana to open four clinics in Phoenix and Seattle to provide offline, online medical services to users. Iora Health's service is not just about relying on a doctor, but providing an entire team to serve users. The entire team includes doctors, nurses and health consultants who provide medical management, behavioral health and social services. By integrating teams and services, Iora Health is better able to increase patient engagement, experience and clinical outcomes for local users.
Iora Health's model is similar to the asynchronous telemedicine company Zipnosis, which is a regional service. Because the medical service itself is very heavy, regional telemedicine can truly provide users with more comprehensive and effective services. Moreover, because it is a team service, Iora Health's model is heavier, but more effective.
According to the case of Iora Health, the transformation of basic medical care has been driven by the three forces of technology, market and policy, and is developing from the Internet of medical care to the integration of medical and Internet. First, offline medical services have gained more market space. Medical services based on offline teams not only serve one community, but can be extended to multiple communities. Moreover, through remote means, basic medical care can provide better services to users, and it is more convenient to monitor changes in the user's condition and physical health.
Second, the scope of telemedicine is growing. The convergence of telemedicine and offline services will further narrow the telemedicine service area on the C side. Compared with minor illnesses and mild trauma, chronic diseases, incurable diseases, and acute illnesses require regular online follow-up visits, so the localization of medical institutions is very high. If you want to truly provide patients with a continuous and comprehensive service, the online and offline service team is best one, not two completely unrelated teams. Therefore, telemedicine for the general public is gradually narrowing the scope of services in order to achieve better health management effects.
Finally, basic medical services are more comprehensive. Basic medical services will rely more on the team to carry out, rather than the individual soldier's individual combat. Many health management and rehabilitation coaches do not need to be given by doctors, but rather by cultivating highly qualified nurses and health consultants. Through the cooperation of the entire team, doctors can pay more attention to the diagnosis itself, and the professional health consultants can better serve the users.
Although China's commercial insurance force is relatively weak, it is difficult for users to obtain services specifically for insurance companies. However, the services of primary medical care can fully learn from this model to better provide users with complete and effective services, integrate telemedicine and offline medical treatment, and truly provide medical and health management for users.
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