It was learned that on December 21st, “New Model New Linkage New Ecology†– Taikang Baibo Dental Brand Upgrade Conference was held in Beijing. Baibo Dental officially changed its name to Taikang Baibo Oral, and released five oral insurance products to enhance the brand value with the new business model of “insurance + medical â€.
At the meeting, the guests discussed the development and reform of non-public medical care, the specialty chain management and the opportunities and challenges of the Caesar model in the domestic dental industry.
Along with the implementation of the national “healthy China†strategy, the rise of middle class, and the upgrading of consumption, more and more people have begun to pay attention to health investment. Oral health has become an important part of the quality of life of modern people. The dental industry is developing rapidly and the new business is diversified.
The data shows that in 2017, China's oral market has reached more than 85 billion yuan, and per capita medical expenditure has doubled from a decade ago. With the economic development, the national attention to oral health has increased, potential demand has been continuously released, and oral consumption has become a new consumption hotspot.
Taikang Baibo oral new upgrade
In June of this year, Taikang Insurance Group strategically invested in Baibo Dental, and fully empowered in terms of capital, customers, brands and products. Taikang Baibo oral cavity has been upgraded from four dimensions: medical quality, experts, service and insurance payment. Taikang Baibo's new oral brand has been released. Nearly 500 excellent dentists joined Taikang Baibo, the master's ratio increased by 4%, the doctoral ratio increased by 1.5%, the customer's initial diagnosis increased by 30%, the performance exceeded 18 billion, covering more than 50 cities across the country. The information management system was launched.
At the press conference, Tai Kang Insurance Group Vice President, CEO of Taikang Health Industry Investment Holdings Co., Ltd. and Tai Kang Baibo Dental Chairman Liu Tingjun elaborated on the brand vision and positioning after the upgrade. Taikang Baibo Dental is committed to providing quality for the middle and high-end people. Oral medical and health services, the pursuit of the ultimate customer experience, with the "Caesar model" to create a high-end dental chain group in China's head.
Exploring the "Caesar Model" in the oral field
"Caesar mode" is synonymous with "insurance + medical". The customer becomes a member of the Caesar Medical Group by purchasing insurance. When they seek medical treatment, they only need to bear a small fee according to the type of disease. Others are borne by the insurance company and enjoy different medical care services according to the type of insurance purchased. The “Caesar model†of medical insurance, hospitals and doctors has reduced the medical expenses of consumers by nearly 20%.
“Building a closed loop of medical insurance and medical services will help reduce medical costs,†said Chen Dongsheng, chairman and CEO of Taikang Insurance Group. Taikang combines oral insurance products with medical services to greatly facilitate customers, allowing customers to enjoy better and more affordable products and services. Actively exploring the “Caesar model†in the field of dental specialties is an important innovation of Taikang.
According to the "Third National Oral Epidemiological Survey", the prevalence of oral diseases in China is as high as 90%, but the treatment rate is only 10%. Most dental care costs are not covered by the basic medical insurance. Reduced people's willingness to undergo oral care and care.
In this context, Taikang Baibo Dental Union Taikang Online launched the adult version, children's version, and the Pratt & Whitney version of E-Tooth Health Dental Insurance products, covering comprehensive prevention, accidental dental treatment, comprehensive treatment, etc., and will soon be launched. Dental implant treatment and orthodontic treatment special treatment products to better meet the user's oral treatment needs. The emergence of dental insurance marks the first step for Taikang Insurance Group to explore the “health insurance + medical†model.
Product upgrade, inciting the "value medical" payment model
At the press conference, Taikang Baibo Dental released its oral service products and entered into strategic contracts with corporate customers such as Industrial and Commercial Bank of China and Kawa China.
This product provides a full range of comprehensive oral health management services for group clients including dental science education, oral prevention and health care, oral disease treatment, and oral routine maintenance.
"At present, most of China's oral medical services are charged according to the project. Taikang Baibo Dental introduces a per-person annual payment model to avoid over-examination and treatment from the source, reduce medical waste, and allow doctors to actively participate in customer health management. The dual purpose of achieving medical control fees and providing high-quality medical services has spurred the value of the dental industry,†said Zhu Zhenghong, vice president of Taikang Health Industry Investment Holdings Co., Ltd. and CEO of Taikang Baibo.
Taikang Baibo Oral takes the whole-cycle oral medical health management service to the popular “fast track†with corporate groups as well as the needs of the company to care for customers and employees.
Stick to the essence of medicine
As a medical service company, medical quality and medical safety are always the essence that needs to be adhered to. Taikang Baibo Dental strives to create a high-quality, safer and well-serviced medical service system, providing high-quality oral medical services through medical risk prevention and daily medical quality monitoring and management.
Taikang Baibo Dental has continuously optimized the team of doctors, and has also created a team of international dental experts composed of foreign experts from the United States, South Korea, Europe, etc. These international experts have professional foreign medical education background and rich international medical experience. Provide internationalized oral medical services to customers.
Every customer who enters Taikang Baibo's mouth, from receiving, treating, to leaving, the doctor pays attention not only to oral diseases, but to treating the customer as a whole, the patient's appeal, using the doctor's expertise and Skills give customers the most appropriate treatment plan.
Chen Dongsheng, Chairman and CEO of Taikang Insurance Group, said, “To establish a management philosophy of 'customer-centered' and 'quality is king, experience first', to provide each customer with professional safety, human care and ultimate experience. Service. Taikang will always follow the trend of the times and the actual needs of the people, focus on the main business, focus on the profession, and build a large health industry ecosystem."
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