"You buy or not buy, the price is there, only increase." Faced with the price of 1,800 yuan and has been out of stock, 53 degrees flying maotai, consumers can only ridicule. At present, the rising value of first-line liquor seems to make people see the collective madness of the liquor industry. In this surge of prices, the second and third tier liquors saw an increase in the price of white spirits, and they were enlarged in the mid-range market because consumers' pockets did not change much.
The price of first-line liquor strides into the year to the end of the year, and the sales season of white liquor has arrived. Major wine companies have not forgotten to seize the seats in this round of tides. Guojiao 1573, Shuijingfang and other liquors have all increased their prices in recent days, increasing by 20% to 30. % varies. On the shelves of Kunming Carrefour, Wal-Mart and other large supermarkets, the 52-degree crystal bottle Wuliangye (32.00, -1.10, -3.32%) was priced at 1,109 yuan, while the display on the label was 1300 yuan a bottle of 53 degrees flying Maotai.
On January 1 this year, the 53-degree flying Maotai ex-factory price was increased from 499 yuan/bottle to 619 yuan/bottle, and the Guizhou Maotai Distillery also proposed a “price limit order†of 959 yuan/bottle at the beginning of this year. However, the current terminal price has far exceeded the previous price. After the Development and Reform Commission repeatedly interviewed the wine enterprises, the ex-factory price of the first-line liquor was limited, but the terminal prices continued to rise.
Recently, Luzhou Laojiao (37.20, -2.79, -6.98%) manufacturers confirmed that the retail price of 52% of the national cellar 1573 has been raised from 978 yuan to 1389 yuan. Following Luzhou Laojiao, Langjiu was also announced this month. 25 The daily price increase, the increase in 15% to 20%. This is followed by alcoholic liquor (22.22, -0.61, -2.67%), Shuijingfang, etc.. You sing me out on the price rise. At the same time, the rice wine industry is not unwilling to be lonely, with Gu Yue Long Mountain as the first price increase of 5% to 14%, the beer industry in the off-season even followed suit prices.
At present, the liquor in the province has not followed the analysis of the industry, the situation in the first-line liquor prices remain high, in fact, the second and third line liquor to enlarge the space in the midrange market.
“The rising price of alcoholic beverages has evolved into a drama for high-end wines to chase each other and compete. It is expected that the rising price of alcohol will continue to be staged before the Spring Festival. The price of high-end wine enterprises will be raised and consumers will be discouraged, but ordinary consumers still remain. Second and third tier liquor consumption levels.†Industry sources said that as a luxury liquor such as Maotai high-end wine, the added value is far higher than the value of food, there is a speculative behavior behind the price increase, but the second and third tier liquor with even prices, There is no need for this. Without quality and market guarantees, blindly following up will only reduce their existing market share.
"After the price of liquor has risen sharply, the province's middle and low-end liquor will have more market space to fill this market share. In addition, price increases need to ensure brand and quality, and brand building is a systematic one. The project alone cannot rely on price increases to establish a brand,†said Liu Lei, president of the Yunnan Provincial Wine Industry Association Cultural Branch. The maintenance of a high-end image to increase the price of wine brands does not help, although the price level must be high. To a certain extent, it has become the benchmark of the liquor industry. However, for the first-line liquor, the quality is the benchmark for the second and third-tier liquors that occupy most of the market share.
It is understood that so far, the liquor in the province has not been able to follow suit.
The price of first-line liquor strides into the year to the end of the year, and the sales season of white liquor has arrived. Major wine companies have not forgotten to seize the seats in this round of tides. Guojiao 1573, Shuijingfang and other liquors have all increased their prices in recent days, increasing by 20% to 30. % varies. On the shelves of Kunming Carrefour, Wal-Mart and other large supermarkets, the 52-degree crystal bottle Wuliangye (32.00, -1.10, -3.32%) was priced at 1,109 yuan, while the display on the label was 1300 yuan a bottle of 53 degrees flying Maotai.
On January 1 this year, the 53-degree flying Maotai ex-factory price was increased from 499 yuan/bottle to 619 yuan/bottle, and the Guizhou Maotai Distillery also proposed a “price limit order†of 959 yuan/bottle at the beginning of this year. However, the current terminal price has far exceeded the previous price. After the Development and Reform Commission repeatedly interviewed the wine enterprises, the ex-factory price of the first-line liquor was limited, but the terminal prices continued to rise.
Recently, Luzhou Laojiao (37.20, -2.79, -6.98%) manufacturers confirmed that the retail price of 52% of the national cellar 1573 has been raised from 978 yuan to 1389 yuan. Following Luzhou Laojiao, Langjiu was also announced this month. 25 The daily price increase, the increase in 15% to 20%. This is followed by alcoholic liquor (22.22, -0.61, -2.67%), Shuijingfang, etc.. You sing me out on the price rise. At the same time, the rice wine industry is not unwilling to be lonely, with Gu Yue Long Mountain as the first price increase of 5% to 14%, the beer industry in the off-season even followed suit prices.
At present, the liquor in the province has not followed the analysis of the industry, the situation in the first-line liquor prices remain high, in fact, the second and third line liquor to enlarge the space in the midrange market.
“The rising price of alcoholic beverages has evolved into a drama for high-end wines to chase each other and compete. It is expected that the rising price of alcohol will continue to be staged before the Spring Festival. The price of high-end wine enterprises will be raised and consumers will be discouraged, but ordinary consumers still remain. Second and third tier liquor consumption levels.†Industry sources said that as a luxury liquor such as Maotai high-end wine, the added value is far higher than the value of food, there is a speculative behavior behind the price increase, but the second and third tier liquor with even prices, There is no need for this. Without quality and market guarantees, blindly following up will only reduce their existing market share.
"After the price of liquor has risen sharply, the province's middle and low-end liquor will have more market space to fill this market share. In addition, price increases need to ensure brand and quality, and brand building is a systematic one. The project alone cannot rely on price increases to establish a brand,†said Liu Lei, president of the Yunnan Provincial Wine Industry Association Cultural Branch. The maintenance of a high-end image to increase the price of wine brands does not help, although the price level must be high. To a certain extent, it has become the benchmark of the liquor industry. However, for the first-line liquor, the quality is the benchmark for the second and third-tier liquors that occupy most of the market share.
It is understood that so far, the liquor in the province has not been able to follow suit.
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