Reasons for difficulties in attracting new products for new food products
Many new food companies have invested a lot of energy and expenses in plant construction, technology introduction, equipment purchase, etc. However, they have paid less attention to the marketing planning of new products. Before the launch of the new product, not only did it not conduct professional market research, but the taste and price of the product were not tested. The packaging design was only completed hurriedly. After the product was produced, it immediately began to attract investment. The only way to attract investment is to participate in trade fairs, make phone calls, or attract online merchants. The result is that the right distributors cannot be found first, and secondly, even if the right dealers are found, the other party is not willing to represent their own new products, or the dealer agency The conditions of the product are too high for the food company to meet. The final product was hurriedly produced, but the dealer could not be recruited and the product could not be sold naturally.
Dealers will not bear marketing risks for new products of food companies
New products produced by food companies are sold either directly at retail terminals or through agents. The final purchases of products are consumers. If the product is placed in the store, consumers do not try to buy or repeat the purchase is low frequency, long time, the product will accumulate in the retail terminal or dealer's warehouse. So many product distributors themselves certainly eat (drink) endlessly, these products must return to the food business finally. Therefore, how to spread the brand of new products, how to communicate with consumers is the work that food companies need to complete first, and dealers will not undertake marketing risks for new products of food companies.
Therefore, when negotiating with the distributor, the food company needs to tell the other party that the distributor is mainly responsible for product distribution and logistics distribution; the market and sales staff of the food company are mainly responsible for the brand communication, terminal publicity brand posting and distribution, and promotion activities. Plan and implement marketing of products at retail terminals. Food companies cannot push sales of products to distributors completely, but they need to work with dealers in a rational manner to cooperate closely with distributors to increase sales of products so that they can win more agents for new products.
Method of Successful Investment Promotion for New Products of Food Enterprises
Based on professional brand planning, product planning, market planning and sales planning, new products of food companies should adopt a combination of investment promotion methods to successfully attract investment. Beijing Precision Planning believes that the successful methods of investment in new products of food companies mainly include the following: (1) Investment promotion through professional media in the food industry. The professional media in the food industry mainly include the monthly magazine "Sugar & Alcohol Weekly", the "New Food" monthly food, "China Food News" and magazines and newspapers of various food categories. Although the professional media of the above food industry need to spend a certain amount of investment, the investment effect is relatively good. (2) Investment promotion through professional exhibitions in the food industry. Such as the annual spring, the autumn rum, the annual exhibition of various food categories, and so on. (C) Investment through the professional website of the food industry. For example, "food business network", "food industry network", "food investment network" and so on. (D) Merchants through the food industry dealer database. (5) Food companies send sales personnel to distributors, stores and food wholesale markets around the country to communicate directly with food distributors and negotiate business invitations. The above five kinds of investment invitation methods will be better combined with each other and complement each other.
Making professional marketing plans for new products is the guarantee of successful investment
It can be said that distributors at all levels are closer to consumers. They sell products to retailers or consumers every day, and they feed market demand information from retailers and consumers. Therefore, a product is good or bad, dealers often know at a glance. Dealers’ marketing levels are getting higher and higher, and they will not represent or sell unmovable products.
Food companies can think of if your new product does not have a clear brand positioning, no good product selling point, no creative classic slogan, no first-class product packaging design, product taste, price positioning is not accurate, terminal promotional materials Deficiency, etc.; Without the support of professional marketing planning, the product is not competitive, of course, it is difficult to recruit the right dealers, product investment difficulties is the inevitable result. On the other hand, if your product can be as well planned as Master Drinks, Bicker Potato Chips, can be recognized by consumers, have a very large product sales, dealers will rush to agent or distribute your new product. It can be seen that doing professional marketing planning for new products is a guarantee for successful investment promotion of food companies.
Conclusion: Our understanding of precision planning
Precise planning is through the overall understanding of the food market, the use of precise market segmentation strategy, accurate brand strategy, accurate product strategy, accurate pricing strategy, accurate channel strategy, accurate advertising strategy, accurate promotional strategies, etc. Focusing enterprise resources on accurate distribution of segmented markets and target consumer groups, effectively reducing the waste of resources and costs of food companies, and rapidly increasing the integrated marketing planning model for brand and product sales.
After eighteen years of actual marketing tests, we will start a new era of precision planning in the food marketing field in China starting in August 2008. We can stably earn profits for food companies and be responsible for the results of marketing planning, and truly realize the company's philosophy of low-cost, risk-free marketing planning for food companies. Precise planning solemn promise: Marketing plan customers are not satisfied with 100% refund. 1. Providing China's top-ranking marketing planning services for food companies; 2. Making food marketing companies do the best in similar competitive products; 3. Giving food companies an equivalent of 10-100 times the cost of marketing planning. The economic benefits.
Many new food companies have invested a lot of energy and expenses in plant construction, technology introduction, equipment purchase, etc. However, they have paid less attention to the marketing planning of new products. Before the launch of the new product, not only did it not conduct professional market research, but the taste and price of the product were not tested. The packaging design was only completed hurriedly. After the product was produced, it immediately began to attract investment. The only way to attract investment is to participate in trade fairs, make phone calls, or attract online merchants. The result is that the right distributors cannot be found first, and secondly, even if the right dealers are found, the other party is not willing to represent their own new products, or the dealer agency The conditions of the product are too high for the food company to meet. The final product was hurriedly produced, but the dealer could not be recruited and the product could not be sold naturally.
Dealers will not bear marketing risks for new products of food companies
New products produced by food companies are sold either directly at retail terminals or through agents. The final purchases of products are consumers. If the product is placed in the store, consumers do not try to buy or repeat the purchase is low frequency, long time, the product will accumulate in the retail terminal or dealer's warehouse. So many product distributors themselves certainly eat (drink) endlessly, these products must return to the food business finally. Therefore, how to spread the brand of new products, how to communicate with consumers is the work that food companies need to complete first, and dealers will not undertake marketing risks for new products of food companies.
Therefore, when negotiating with the distributor, the food company needs to tell the other party that the distributor is mainly responsible for product distribution and logistics distribution; the market and sales staff of the food company are mainly responsible for the brand communication, terminal publicity brand posting and distribution, and promotion activities. Plan and implement marketing of products at retail terminals. Food companies cannot push sales of products to distributors completely, but they need to work with dealers in a rational manner to cooperate closely with distributors to increase sales of products so that they can win more agents for new products.
Method of Successful Investment Promotion for New Products of Food Enterprises
Based on professional brand planning, product planning, market planning and sales planning, new products of food companies should adopt a combination of investment promotion methods to successfully attract investment. Beijing Precision Planning believes that the successful methods of investment in new products of food companies mainly include the following: (1) Investment promotion through professional media in the food industry. The professional media in the food industry mainly include the monthly magazine "Sugar & Alcohol Weekly", the "New Food" monthly food, "China Food News" and magazines and newspapers of various food categories. Although the professional media of the above food industry need to spend a certain amount of investment, the investment effect is relatively good. (2) Investment promotion through professional exhibitions in the food industry. Such as the annual spring, the autumn rum, the annual exhibition of various food categories, and so on. (C) Investment through the professional website of the food industry. For example, "food business network", "food industry network", "food investment network" and so on. (D) Merchants through the food industry dealer database. (5) Food companies send sales personnel to distributors, stores and food wholesale markets around the country to communicate directly with food distributors and negotiate business invitations. The above five kinds of investment invitation methods will be better combined with each other and complement each other.
Making professional marketing plans for new products is the guarantee of successful investment
It can be said that distributors at all levels are closer to consumers. They sell products to retailers or consumers every day, and they feed market demand information from retailers and consumers. Therefore, a product is good or bad, dealers often know at a glance. Dealers’ marketing levels are getting higher and higher, and they will not represent or sell unmovable products.
Food companies can think of if your new product does not have a clear brand positioning, no good product selling point, no creative classic slogan, no first-class product packaging design, product taste, price positioning is not accurate, terminal promotional materials Deficiency, etc.; Without the support of professional marketing planning, the product is not competitive, of course, it is difficult to recruit the right dealers, product investment difficulties is the inevitable result. On the other hand, if your product can be as well planned as Master Drinks, Bicker Potato Chips, can be recognized by consumers, have a very large product sales, dealers will rush to agent or distribute your new product. It can be seen that doing professional marketing planning for new products is a guarantee for successful investment promotion of food companies.
Conclusion: Our understanding of precision planning
Precise planning is through the overall understanding of the food market, the use of precise market segmentation strategy, accurate brand strategy, accurate product strategy, accurate pricing strategy, accurate channel strategy, accurate advertising strategy, accurate promotional strategies, etc. Focusing enterprise resources on accurate distribution of segmented markets and target consumer groups, effectively reducing the waste of resources and costs of food companies, and rapidly increasing the integrated marketing planning model for brand and product sales.
After eighteen years of actual marketing tests, we will start a new era of precision planning in the food marketing field in China starting in August 2008. We can stably earn profits for food companies and be responsible for the results of marketing planning, and truly realize the company's philosophy of low-cost, risk-free marketing planning for food companies. Precise planning solemn promise: Marketing plan customers are not satisfied with 100% refund. 1. Providing China's top-ranking marketing planning services for food companies; 2. Making food marketing companies do the best in similar competitive products; 3. Giving food companies an equivalent of 10-100 times the cost of marketing planning. The economic benefits.
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