The scale of the domestic mobile medical market will continue to expand in 2015

With the gradual deepening of medical reform, the pace of construction of medical and health information is also accelerating. Recently, regarding the construction of medical and health information, Wang Wei, deputy secretary-general of the China Information Association, pointed out that the key to promoting the construction of medical and health information is to formulate unified information technology standards to ensure the smooth flow of various information flows at different levels and between different departments. Flow, and on this basis, integrate and enhance the dispersed information systems.

80% of hospitals in China have implemented management information systems. The core of medical and health information construction is to realize information sharing between patients and medical institutions, between hospital departments, between hospitals, hospitals and communities, medical insurance departments, and health administrative departments.

Therefore, experts believe that the current tasks of China's medical and health information construction mainly include promoting the construction of hospital information networks, actively developing telemedicine in urban and remote areas, forming a unified national medical information network, and introducing medical insurance transfer and convergence as soon as possible. The program will realize cross-regional settlement of off-site medical care and promote the construction of regional health information platform.

To clarify the scope and standards of basic medical services, there are three main considerations: First, in order to define the scope of basic medical insurance treatment, to ensure that employees can provide him with affordable and appropriate treatment when they are ill. Technical and medical services provide basic medical care for employees: second, to control the basic medical insurance fund expenditure, to make the limited basic medical insurance fund play its maximum utility; third, to strengthen medical service management. The scope and standards of basic medical services should include basic medical insurance drug catalogues, medical treatment projects, medical service facility standards and management methods.

Traditional medical services (hospitals, pharmacies) are mainly embodied as “separate solutions”, while mobile medical solutions have greater medical resources and can provide better services for patients. It is estimated that the scale of the domestic mobile medical market will increase to 4.2 billion yuan in 2015, reaching 12.5 billion yuan in 2017, and the compound growth rate in the five-year period from 2013 to 2017 is over 50%.

Compared with the traditional medical model, mobile medical has obvious advantages in clinical and economical: the rate of diagnosis of emergency and inpatient departments can be reduced by 15%-30%, the overall utilization rate of medical and health system can be reduced by 20%-40%, and reduced by half. Repeated admissions.

Domestic mobile medical care is still in its infancy, mainly for profit models such as advertising, value-added services, and online consultation. In 2013, the market size of mobile medical peripheral services (health consultation) reached 1.3 billion yuan, while the market size of mobile diagnostic services was only 250 million yuan, and the treatment service was only 200 million yuan. The management of chronic diseases is the reason why most patients (or doctors) choose mobile health care, and the market will continue to expand.

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