With the popularity of smartphones and the development of mobile Internet, mobile medical is rapidly developing. According to research by market research institute Ai Media Consulting, it is predicted that the scale of China's mobile medical market will reach 2.84 billion yuan in 2014. It is expected that by 2017, it will exceed 12.5 billion yuan, with a compound annual growth rate of over 70%. Among them, more entrepreneurs are cutting into the traditional medical and health consultation mode by cutting into mobile medical care, and they are beginning to pick up the “gold†outside the hospital wall.
Mobile medical "play" is different
At the 4th China Mobile Medical Industry Conference held on April 2, the relevant person in charge of the Ministry of Industry and Information Technology Promotion pointed out that China's mobile medical development has entered the "fast lane." Bi Lei, the entrepreneur of the mobile medical field and vice president of Chunyu, told reporters that this is because, on the one hand, there is a huge medical “supply and demand gapâ€; on the other hand, the habit of mobile payment is being established. "The 'burning money war' of taxi software is a big training in mobile payment." Bi Lei said.
At present, there are more than 2,000 medical and health apps that can be downloaded in the domestic application market. They are basically health-based software, which can be divided into health consultation, health communication, health management, etc. Big difference. For example, "Good Doctor Online" online consultation to find the authoritative doctor of the relevant diseases, contact the doctor to make an appointment for referral; "Picture Pharmacy" provides users with self-diagnosis services including diseases, drugs, doctors, hospitals, first aid knowledge, etc.; "pocket examination" It includes pulse measurement, psychological self-test, and hearing test. In addition, there are app applications such as the “medical record folder†developed by Xinglinshu Company and the app “medicine assistant†launched by the domestic medical vertical community clove garden. The doctor can use it to check the drug manual, view the summary of the drug guide and the full text. Use common medical calculation tools. It can be seen that although they are all doing mobile medical health services, their service positioning is very different.
At present, China's medical market presents a pyramid structure, and high-end medical care is very limited. Mobile medical care is more about considering the use of mobile Internet tools to play a greater role in Taki medical resources. Take Chun Yu Pocket Doctor as an example. Its main two core businesses are self-examination and consultation. When the user feels uncomfortable, he can click on the app to simulate the uncomfortable part of the human body, click on the symptoms, and then the relevant disease name, check treatment method and other information will be presented. Users can use the client's voice, graphic form for free or paid for consultation with the attending doctors of tens of thousands of top three hospitals gathered by Chun Yu Pocket Doctor. "Although these doctors are not very famous, they have been trained professionally and have two or three years of clinical experience." Bi Lei said, "Spring Rain Pocket Doctor has implemented a triage system that helps users not blindly go when they feel unwell." Good hospital, but you can find the best doctor online first."
The pivot of the smart wearable market
Among the many mobile medical products , the most popular among investors is wearable health products that provide medical services and monitoring for hospitals and patients. Domestic wearable equipment financing startups were established in 2013. The products are concentrated in watches and bracelets, and the application areas are concentrated in health, medical care, sports, tracking and positioning. Among them, nearly half of wearable device startups have set their development direction as a health field.
Like startups, giants are also cutting into mobile health through wearables. The Xikang watch launched by Neusoft has functions such as step counting, speed measurement, and calorie consumption. At the same time, it is bound to Xikang. It uses a wristwatch to receive sports plans. In addition, the smart bracelets of Baidu and tcl, ZTE's grandwatch, Huawei's talkband bracelets and other wearable devices also have the function of helping users to conduct real-time health monitoring and reminders. Manufacturers have stepped into the wearable health care market and signaled the outbreak of the mobile medical industry.
"In the field of mobile health, the core of wearable devices lies in the collection of information, especially the non-perceived collection." Bi Lei said that Chunyu will not introduce wearable devices, but in the future, it will find wearable device manufacturers to cooperate and obtain data. Other manufacturers have begun to do multi-terminal integration to achieve mobile health management. On March 28th, the virtual carrier music released the virtual operator brand "Miao More", and the CEO of Music Communication, Zhao Jian, said that the user passed a "170" "sim card, you can use the data collected by various smart health devices to achieve health data management through information transmission with the cloud.
Since there is no uniform standard for collecting data from mobile medical and wearable devices, it will take time to truly realize multi-terminal integration, which is why many companies start to wear wearable devices. “The standards for collecting data are different. Different standards may lead to wrong conclusions.†Guo Hui, co-founder of mobile medical field and co-founder of Time Cloud Medical, said that he believes that hardware plays only the role of a data collection tool. The important part is to continuously discover the user's personalized needs through subsequent data exchange. "Hardware + Data Transfer + Data Analysis + Data Feedback" can form a complete service platform.
Analysts believe that as the new entry point for future mobile Internet, wearable devices have the greatest potential not in the hardware itself, but in attracting customers through hardware. In the mobile medical field, what is more important is the “big data†that is collected behind the hardware in the medical cloud, and the business model derived from it. At present, domestic wearable health care applications are still in the incubation period of users. Whoever takes the entrance first will have the final right to speak.
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