Just a few months ago, the remote medical kiosk operator HealthSpot, which announced a high-profile cooperation with Samsung, stopped operating at the end of 2015 without warning and officially filed for bankruptcy liquidation in early 2016.
According to the bankruptcy liquidation document, HealthSpot suddenly collapsed because of the depletion of its cash flow. The cash before the bankruptcy was only less than $90,000 and it was no longer possible to continue operations. According to the document, HealthSpot has only $1.1 million in revenue in the past three years, of which $600,000 was in 2015. HealthSpot assets was $ 5.2 million, of which $ 3.5 million inventory, including 137 remote medical kiosk. Its liabilities are as high as 23.3 million US dollars, of which 10 million US dollars are convertible bonds from the third largest telecom operator Cox Communications and 6 million convertible bonds from Xerox.
The failure of HealthSpot has had little impact on the industry, but it is still worth looking for the reasons for its failure and analyzing future trends. The telemedicine kiosk is a new medical service model in the United States in recent years. It is mainly placed in retail channels such as supermarket pharmacies. Users can directly consult doctors and get prescriptions through this device. The telemedicine kiosk hopes to have a large passenger flow. Retail channels to drive their own development.
However, from the failure of HealthSpot, this passive mode of access is extremely challenging, and it is impossible to truly acquire enough users to support its own development. Even with a $23 million venture capital in 2014, HealthSpot quickly burned out and had to close down. This can be seen in comparison with another old telemedicine service provider, higi.
Higi has completed the deployment of telemedicine kiosks in nearly 10,000 retail channels across the United States, and in January 2016 just announced the latest round of $40 million in investment. Higi's customer acquisition model is not only from the retail channel, but also from insurance and pharmaceutical companies and other partners who are willing to pay more. Moreover, higi has also developed an online health management platform. Through this platform, it cooperates with offline layouts, and encourages users to collect and share their health data through incentive programs, further enhancing the interaction between the platform and users, thus promoting the entire chain. The perfection, and the telemedicine kiosk is only part of its overall service, which greatly improves the problem of single and lack of interaction.
HealthSpot's "Remote Medical Pavilion" can no longer see such a warm picture...
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