Xiaomi invested in Jiu'an Medical , Tencent Investment Registration Network, and the previous $37 million financing from Lilac Garden and the $50 million financing from Spring Rain Doctor C. Mobile medical treatment seems to have achieved spurt development in 2014, but it is true. Is that true? The reality looks beautiful, it just looks like it.
The development of mobile healthcare is accompanied by technological innovations. With the rapid development of the mobile Internet, the technological changes have profoundly changed the real life. The big and heavy traditional industry of medical treatment has also begun to become small and light.
Mobile "hard" and "soft"
Why do so many funds have shattered their heads and move to mobile medical care? In the final analysis, they still see the trend. China, a market with a large population base, is adding life-cycle services from birth to death. This is something that anyone with market sensitivity can feel, let alone a capital investor with a sensitive sense of smell. But, standing on the vent, can the pig really fly?
Mobile medical care is essentially a service, and the target of service is the doctor and patient. It integrates more high-tech such as artificial intelligence and sensor technology into the medical industry , and uses the most advanced Internet of Things technology to realize the interaction between patients and medical personnel, medical institutions and medical equipment , and gradually achieve informationization. Through such services, doctors can better obtain information on the market, peers and markets, and further enhance their services. Patients can learn about their health through mobile medicine and choose the right medical institution and doctor.
To put it bluntly, mobile medical is "hardware + software." Hardware, such as various types of bracelets, wearable pedometers, smart fetal heart rate monitors, intelligent blood pressure monitors and other health equipment to monitor the patient's physical indicators, in case of abnormalities, to remind, or take medicine or seek medical attention. The software provides patients with rehabilitation information, drug information, exercise and dietary guidance for different diseases, and cooperates with telemedicine and doctors for regular communication. Through this kind of hardware and software, mobile medical will give users more opportunities to interact directly with service organizations or individuals, making it possible for parties to use fragmented time for health management.
"O" on the line - fragmentation
If mobile medical is just providing some information, then you are wrong. In fact, for mobile medical, the biggest value may not be to provide various types of service information, and its more valuable should still be based on customer needs. Achieve one-on-one privacy care and use fragmented time to implement services, and this is the biggest attraction of mobile medical online.
The strategic transformation of American weight control company WeightWatchers is still to provide members with coaching, diet, sports, lifestyle awareness and membership exchanges. It seems that nothing has changed, but its main carrier has turned to mobile clients. Through the mobile client, the collective weight loss in the past has become one-to-one, the privacy of members has been maintained, the effect is more obvious, and the schedule is more flexible.
Through the online technology, the past mobile medical operation model has been greatly changed. First, users of such services are no longer limited by geography and time, and can choose the best, not the most recent service. The other is the occasional users, those who don't have enough motivation to stick to these projects. Because the time and money costs required for exercise and nutrition guidance are greatly reduced, some occasional users may also be converted to regular users.
But the problem will follow, users have already recognized the traditional offline health services need to charge, what kind of excuses do you charge online? We all have such experiences. We are willing to pay for things that we can see for the sake of reality. This is why many traditional corporate physical stores are still doing well, and mobile medical care is still a problem. After all, in a country that is more willing to spend money on exam services rather than spending money on instructional services, virtual things always feel less confident.
But this will not be a problem.
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