Tmall medicine + code is assured that Ali is a magic weapon to turn losses?

2016 is a commemorative year for Ali Health. "Chengdu Xiaohe, defeated Xiaohe", the drug electronic traceability code, because of it disputes, and because of it to reverse the situation. At present, Ali's health business focuses on product traceability, medical e-commerce, medical service network and health management.

With the policy of medical reform, it has continued to sink to the grassroots. Ali Health will use the rural Taobao site to deposit remote consultations into the village, help the villagers to seek medical treatment, and to achieve "small illnesses do not leave the village, in the diseased counties, severely connected to the provincial hospital."

According to Ali Health's 2016 semi-annual report, its loss still reached 100 million yuan. But Ali Health CEO Wang Lei said that Ali Health is not eager to make money for a while. “Being a good platform first, after the business model runs, profits will come naturally.”

天猫医药+码上放心是阿里健康扭亏的法宝?

The lower base: based on rural Taobao

On November 5th, 2016, rural Taobao and Ali Health launched the “Send Health Service into the Village” program. In the future, it will send villagers to nearly 20,000 villages in rural Taobao, including medical examination, network health consultation, health care supporting knowledge and service facilities. With health services, it is expected that over 10 million villagers will benefit from it.

Shi Lijia, the person in charge of the “Taking Health Service into the Village” program in rural Taobao, revealed that the data of the villagers after the physical examination can also be interpreted by the Ali Health Network Hospital in the service station to obtain the health management plan of the experts of the big hospital. In addition, the village's Taobao service station also prepared intelligent devices such as thermometers, blood glucose meters, blood pressure meters, and weight scales in the Ali Health Smart Care Program, so that residents can enjoy the convenience of Internet health management.

Ali Health Choice Pilot City: Zhuping Village Health Office, Fengjie County People's Hospital and Chongqing Southwest Hospital, Caotang Town, Fengjie County, Chongqing, to help rural patients seek medical treatment and achieve graded diagnosis and treatment. Through the coverage of the most basic medical resources for telemedicine and medical resources utilization, it is hoped that Fengjie will become a sample for large-scale promotion of telemedicine + grading diagnosis and treatment.

In fact, due to inconvenient transportation and economic underdevelopment, Fengjie County has a population of 120,000 poor people. The poverty-stricken population is 30% due to illness and poverty, and poverty alleviation is the current government. A key point of work can not ignore this part of the population. The ideal way is to let the villagers see the disease and see the disease. The concept of Internet + medical poverty alleviation comes from this.

Fengjie made many positive attempts to get rid of poverty and get rich, including introducing rural Taobao and developing e-commerce. At the beginning of this year, Fengjie was identified as the “Internet + Precision Poverty Alleviation” pilot counties by the National Development and Reform Commission, the Office of the Internet, and the State Council Office of Poverty Alleviation. There is a deep Internet gene in the county economy.

Rural Taobao is a characteristic card of Fengjie economy. The county has opened 120 village scouring points. Through the village scouring point, rural residents can sell rural special products and introduce information. The village rush point has become a rural life. center. How to let the village rush to play more roles, medical care, is a logical function.

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