Wang Yancai: Wine development will not decline

At the 9th (enlarged) meeting of the 4th Council of the China Liquor Industry Association, Wang Yancai, chairman of the China Wine Association, pointed out in the report of the conference that the growth rate of the wine industry in 2013 continued to decline, and the overall high growth over the years Contrast. In 2014, the adjustment of the industry will continue in depth, and its own problems will need to be gradually digested. However, there will be no major reversal or recession in the development, but it will maintain moderate to low growth over a period of time.
According to Wang Yancai, the growth rate of the wine industry in 2013 continued to decline, which is in contrast with the overall high growth over the years. The industry has gradually changed from an extension-type high-speed expansion to an introverted medium-speed growth model. 2014 is a year of “rational change and striving for stability” in the entire industry. Industry adjustment will continue in depth, and its own problems will need to be gradually digested. However, there will be no major reversal or recession in development, but it will maintain moderate to low growth for a period of time. The entire industry will face unprecedented pressure challenges, but also face a major opportunity for development. With the acceleration of changes at home and abroad, the adjustment of industrial structure and product structure will further accelerate and the industry will enter a critical period of transformation and upgrading.
In the report, Wang Yancai also made predictions on the three major wines: liquor, beer, and wine. among them:
Liquor industry: The price system will continue to adjust turbulently. The prices of high, middle and low-end products will be repositioned and stabilized; affected by the macro economy and the impact of other alcoholic products, sales growth will slow down; competition in the low-end product market will intensify The circulation link will be further adjusted, and the contradiction between the company and the distributors will still need to be eased. In the adjustment of the company's structure, it will try to mix the economic systems to stimulate the development momentum of the industry.
Beer industry: Production capacity remains stable, profit grows steadily, market competition is sufficient; new production capacity slows down and will be concentrated in the central and western regions, investment tends to be rational; market demand for high-end products increases; product individuation, brand culture added value gradually strengthen.
The wine industry: The downturn in the market will not change in the short term. It will take a certain period of time to cultivate the cultural characteristics of China's wine and allow consumers to accept wine products for a certain period of time. However, the consumption area will gradually expand from the east to the west and other regions, and the market will expand. Need to increase the proportion of table wine, highlight the individual characteristics of the product; competition with imported wine will be more intense, domestic wine needs a fundamental change in thinking, ideas, models, etc., to make the industry.