Since the spurt outbreak in 2014, the mobile medical game has been staged for three years. Whether it is an "old" company or a spring-new startup, they have launched slogans to promote medical reform, optimize medical procedures, and improve medical treatment and medical difficulties. Many links of medical care have been moved to the Internet more or less. Mobile medical drama still sings.
However, in the end, mobile medical care is still dominated by users, that is, the control of offline resources, and the companies that cannot obtain actual users can only be swayed by the wind and the wind, or the curtain of silence. Or disturbing a pool of spring water with a full regret regretting the curtain; and a company with a certain loyal user may still rely on the last round of financing to suffer, continue to love the VC and kill, and strive to seek the next financing opportunity.
It is foreseeable that 2016 is a crucial year for many mobile healthcare companies. Just like the taxi software and the food take-out app, it’s time to clean up the portal after the early days of the game. How many mobile medical companies will be left behind, and there will be a new climax in the mobile medical game. Let’s talk about it.
Financing in the Warring States Period
Here we will not write an article about the future of the mobile medical market, just look at a representative set of data.
In terms of the amount of open transactions, the total investment in the domestic mobile medical industry reached more than 700 million US dollars in 2014. The total investment in the first three quarters of 2015 reached more than 1.1 billion US dollars. In 2016, it has already entered. More than ten companies have been financing. More than 100 million US dollars are mainly concentrated on the pharmaceutical e-commerce platform. Qi Lekang and Jianke.com all issued notices stating that they have confirmed the completion of hundreds of millions of dollars in financing. Among them, Qi Lekang officially confirmed that B financing has been completed, the financing amount exceeds 100 million US dollars, and the lead investor is unknown; “Jianke.com†won the US dollar fund “Kaixin Capital†for USD 100 million in Series A financing. . The overall financing trend has also gradually evolved from the early A round of financing to the B and C rounds, and most of the investment and financing are concentrated in Beijing, Shanghai, Guangzhou, Zhejiang and other provinces and cities.
In addition, from the perspective of mobile medical products , end users can be subdivided into doctors, patients, and single-field fields; platform models can be subdivided into intelligent hardware, in-hospital platforms, medical e-commerce platforms, and medical new media. The products that are currently representative and often mentioned by the industry are as follows: clove garden, MedSci, apricot forest, almond doctor, spring rain doctor, micro doctor, medical doctor 160, medical union, safe doctor, sugar doctor, medical profession, shadow Technology.
Thousands of sails compete, "climax"
Under the circumstance of financing, it also means that the fierce competition is about to come or has already arrived. In the midst of the melee, the giants have paved a "world". The author selected hot topics for a period of time.
Event 1: Peaceful Doctor & Micro-Consultation Competition Event
Event review: Recently, an article "Who Moved My Keywords" was widely spread in Chengdu's entrepreneurial circle, and the two protagonists of the event are the mobile medical circles we are now busy with, one of which is a well-known enterprise in the industry. - Peaceful doctor. The author learned through the article and the official microblog of the other party's protagonist, the micro-interview, that the doctors on the “sticky†micro-interview are mainly because of “keywordsâ€. The micro-questioning party issued a statement to the safe doctor through the official microblog, which probably means: Brother, you bought the keyword "micro-diagnosis" on Baidu promotion, so that users can jump when they download the micro-diagnosis. The download link is a safe doctor, intercepting the user resources of the micro-question, which is very unfavorable for the micro-questioning in the growing period. Everyone is a circle of mixed, civilized and polite, to maintain the health of this circle. development of.
As everyone knows, since the launch of the doctor, Ping An has made great progress in the mobile medical circle and has maintained a strong base in the mobile medical circle. With the strong financial support of Ping An Group and the advantages of Ping An Insurance and Ping An Bank continuously diverting many users, there is a tendency to continue to grow and develop. However, the micro-questioning is less well-known in the industry, and the overall development is worse than that of a safe doctor. If a safe doctor really buys out the keyword "micro-diagnosis", then it is undoubtedly more important for micro-diagnosis. unfavorable. Why is it safe for a doctor to choose a micro-question as a competition target? This is worth pondering. The author compares the product functions, establishment time, similarities, and differences between the two.
Through the above brief comparison, it is very interesting that the two of them are self-built doctors team, 7×24 real-time consultation, these two methods are not popular in the current mobile medical community, especially few companies will Choose a self-built doctor team to provide online services, more is to sign a doctor to stay on the platform, doctors use fragmented time to provide users with health services, and self-built doctor team is a powerful guarantee to achieve 7 × 24 real-time consultation services premise. It is not surprising that Ping An’s doctors and micro-reports have the main points of publicity, so it’s no surprise that a safe doctor buys a “micro-diagnosis†keyword.
In recent years, as a big enthusiasm for Internet entrepreneurship, Internet + medical entrepreneurial projects have sprung up, and there are many similar products. In the face of competitive pressure, many companies have made a lot of efforts to seize the market. Online drainage is a major way to obtain user resources, and the use of search engine keyword search to promote corporate products is a common form of promotion in the industry. However, due to the lack of normative definition and management in keywords, there has been a lot of controversy in this promotion method. The author searched for Dr. Chun Yu through the Baidu search engine of Android mobile phone. It is not unique that the first link is still the download link of Ping An Good Doctor. This approach is similar to the early days of the rise of Alibaba Group, they almost bought out Baidu search engine. No matter what you type on Baidu, Alibaba always has the first entry. Through the above brief comparison, it is very interesting that the two of them are self-built doctors team, 7×24 real-time consultation, these two methods are not popular in the current mobile medical community, especially few companies will Choose a self-built doctor team to provide online services, more is to sign a doctor to stay on the platform, doctors use fragmented time to provide users with health services, and self-built doctor team is a powerful guarantee to achieve 7 × 24 real-time consultation services premise. It is not surprising that Ping An’s doctors and micro-reports have the main points of publicity, so it’s no surprise that a safe doctor buys a “micro-diagnosis†keyword.
As far as the current situation is concerned, Ping An’s doctor’s buyout of Dr. Chun Yu and micro-questioning keywords itself illustrates the fierce competition in the market and the fierce competition between homogenized products.
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