Nowadays, it is the golden age of the Internet. The traditional industry after the integration of the Internet elements has achieved greater development, and the innovation in the medical service field has achieved tremendous growth, which has increased the fragmentation of the original fragmented service system. The market has seen some hope, especially with the slow development of offline medical service innovation, online innovation has received unprecedented attention.
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However, it is not easy for innovation to gain market recognition. Especially in the field of medical services, innovation must conform to the intrinsic value and external boundaries of medical services. Medical services are a very trivial and meticulous job, and with the payment and supervision of third-party payers, medical services are in fact around standards and have clear boundaries. The entire medical service runs with a complete set of standards. All transactions are carried out around standards. Any innovation that attempts to circumvent this set of standards cannot be implemented. This is no doubt equal to leaving your hair off the ground. If you really want to circumvent the current standards, it is to jump out of the boundaries of the system to create a new set of medical services standards, but for the light service operations of medical services companies is simply not possible.
Therefore, innovation in the field of medical services has a large bottleneck, and many seemingly beautiful models cannot avoid real problems. In essence, the slow progress of offline medical service innovation is for a reason, not a technical means or a business model can be easily changed. The standard defines the boundaries for all medical services. Innovation is inevitable to cross the border, but as the analysis above, cross-border boundaries must be supported by their own new standards, as well as their own new regional medical service network. Without the support of the system of payments and services, any so-called innovation will fail. For example, the high-end medical services developed in the past 10 years have been supported by high-end medical insurance. And high-end medical insurance is clearly with a set of its own payment standards to cooperate with medical services, although this standard is actually very fragile, can not help the payer to constrain the service side, but after all, such a set of standards still supports a small market .
For online medical services, the main business is based on the public health system, and it is intended to develop a set of standards and services that are completely different from the existing system in the public system, which is contrary to the basic common sense. Such innovations are doomed to fail from birth. Therefore, the innovation of online medical services must be able to wait for the transformation of offline medical services. This is divided into two parts, one is the transformation of the public system, and the other is the establishment of the medical service system outside the system in the regional market. The reform of the public system takes a long time and is full of many variables. If you want to rely on it, there is no alternative to waiting for the change, which is unacceptable to commercial companies. If we want to build a regionalized market outside the system, we need to promote it together with the service providers. But it is easier said than done, and it will not be completed overnight. It is still a gradual process.
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